By John A. Quelch, Emily C. Boudreau
This bold quantity units out to appreciate how each corporation affects public well-being and introduces a strong version, rooted in organizational and medical wisdom, for corporations devoted to creating confident contributions to future health and wellbeing. concentrating on 4 interconnected parts of company impression, it not just discusses the enterprise important of marketing a more fit society and more advantageous residing stipulations around the world, but in addition presents guidance for measuring a company’s inhabitants healthiness footprint. Examples, records and visuals show off rising company involvement in public wellbeing and fitness and underscore the enterprise possibilities to be had to businesses that put money into well-being. The authors supply a close roadmap for optimizing health-promoting activities in a speedily evolving enterprise and social weather throughout those middle parts:
- Planning and construction a tradition of health
- Consumer overall healthiness: How corporations impact the security, integrity, and healthfulness of the goods and prone they provide to their shoppers and finish consumers
- Employee future health: How agencies impact the wellbeing and fitness in their staff (e.g., provision of employer-sponsored medical insurance, place of work practices and health programs)
- Community future health: How companies have an effect on the wellbeing and fitness of the groups within which they function and do business
- Environmental future health: How firms' environmental regulations (or lack thereof) impact person and inhabitants health
- Implementing and maintaining a tradition of overall healthiness
Building a tradition of Health clarifies either a venture and a imaginative and prescient to be used through MPH and MBA scholars in future health administration, professors in colleges of public future health and company faculties, and enterprise leaders and leader scientific officials in future health care and non-health care companies.
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Extra resources for Building a Culture of Health: A New Imperative for Business
Launching new, healthier products that might cannibalize existing, successful products. 34 30 Kathleen Cleeran, “Using advertising and price to mitigate losses in a product-harm crisis,” Kelley School of Business, Indiana University, 2015, 58, 157–162, p. 160. 31 Steven Shavell and A. Mitch Polinsky, “The Uneasy Case for Product Liability” Harvard Law School John M. Olin Center for Law, Economics and Business Discussion Paper Series, 2009, Paper 628, p. org/harvard_olin/628/, accessed December 2015.
18 1 Building a Culture of Health Corporate values overlooked health: Few companies outside of the healthcare sector made health central to their mission. 65 This was due to several causes. First, healthcare was often seen as a seemingly intractable political challenge that the government, rather than the private sector, should solve. This meant that corporate involvement was not expected. This was even truer in countries with universal, government-funded health care, such as many in Europe. Compounding the challenge, many viewed health-related lifestyle decisions as a matter of personality.
Sirkin, Perry Keenan, and Alan Jackson, “The Hard Side of Change Management,” Harvard Business Review, October 2005. 67 Robert S. Kaplan and David P. Norton, “Putting the Balanced Scorecard to Work,” Harvard Business Review, September 1, 1991. 68 Rachel A. Spero, Fred D. Ledley, “Making Public Health Central to Standards for Corporate Social Responsibility,” Center for Integration of Science and Industry: Departments of Natural & Applied Science, Management, Bentley University, 2015. 69 There were numerous global rankings of companies, such as Fortune’s 100 Best Companies to Work For and Ethisphere’s World’s Most Ethical Companies.