Download Business Under Fire: How Israeli Companies Are Succeeding in by Dan Carrison PDF

By Dan Carrison

Israeli companies face a different and dramatic challenge-surviving and thriving regardless of 4 years of terrorist assaults opposed to civiliansBusiness lower than fireplace makes use of a mix of research and in-depth own interviews to teach how Israeli businesses remain ecocnomic, supplying real looking insights readers can observe to their very own businesses working in an doubtful environment.Based on attention-grabbing, first-person interviews performed by way of the writer himself in Israel with CEOs, managers, and in-the-trenches employees-Carrison bought remarkable cooperation and entry from the Israeli govt and lots of businesses in a variety of industries for this venture.

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And the Dan Panorama in Jerusalem is certainly that. The lobby—walls, floor, and ceiling—is completely lined with glistening marble. With the works of art on display, I had the impression of being inside a museum or palace. It hardly seemed possible that outside the sanctuary of this elegant hotel there had ever been a problem with terrorism. Chen led me into a conference room and slapped down a printed PowerPoint presentation on the mahogany table. Michaeli: That, my friend, is a lecture I gave to the members of the Israeli Hotel Managers Association late in 2001.

The lost customer will continue to face new and evolving challenges—update him on every advance of your technology. Always be a David in attitude, even though you may be a Goliath in assets. SIMULATING THE SENSE OF ‘‘GROUP’’ Business fraternities in Israel do not have to be institutionalized. As Eyal Kaplan made clear, one’s circle of friends doesn’t change; it just keeps expanding. This became abundantly clear to me as I TLFeBOOK THE ASSAULT ON THE ECONOMY ■ 39 continued with my interviews in Tel Aviv and Jerusalem.

The local market was not ours; it belonged to our competitors. We had to penetrate that market while cutting our expenses. But the marketing is not all local. We contacted the decision makers in the Jewish associations, in the United States, and in the evangelical movement in the Bible Belt. Q: How do you square not basing decisions on the future with the importance of being prepared for ‘‘the day after,’’ when the tourists return? ’’ I don’t believe that something will happen that will suddenly put us where we were.

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