Download Idea power: techniques & resources to unleash the creativity by Arthur B. VanGundy PDF

By Arthur B. VanGundy

With much less cash, smaller staffs and stiff pageant, latest businesses desperatley want clean, inventive how you can use the assets they do have. yet is it attainable to "create" creativity? "Idea strength" offers a finished, jargon-free consultant to encouraging creativity - no matter if inside of a small staff or all through a whole corporation. it is a compendium of options, how-to directions and reference fabrics that may be used on any point. no matter if the reader must layout and behavior a creativity work out or to easily use the book's particular idea-generating routines, "Idea energy" goals to supply solutions to creativity wishes. The e-book indicates tips on how to: increase inventive considering talents; generate principles for brand new procucts and challenge fixing; and raise productiveness, teamwork and choice making.

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Pressure from stockholders causes management to focus on quick returns with tangible, financially measurable results. Only a few companies recognize the long-term potential of paced efforts to innovate. Analysis paralysis. Because of educational background and training, most managers analyze new ideas to death. The actual or potential value of many ideas goes unrecognized as calls go out for more and more data. Creativity often takes a back seat to statistical analysis, and the predictable outcome is loss of competitive advantage.

The effectiveness of such retreats depends on how task oriented they are; the agenda should be somewhat structured. Retreats also can have a beneficial team-building effect, especially across departments. Informal contacts at retreats often lead to resolution of organizational problems. Chapter 6 provides a more detailed discussion of such retreats. Process Companies need to spell out the innovation process. Employees often are unaware of the options available for processing new ideas, especially ideas that fall outside of traditional management channels.

History of CPS CPS grew out of the work of advertising executive Alex Osborn (1963), now recognized as the father of brainstorming. Osborn proposed that creative thinking involves three stages: fact finding, idea finding, and solution finding. Fact finding contains two substages: problem definition and preparation. Idea finding helps generate potential ideas, and solution finding helps evaluate and select the best ideas. One of Osborn's other major contributions was his brainstorming rules: 1. Quantity breeds quality.

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